This course provides the creative and innovative managerial practices of successful entrepreneurship while reviewing significant economic and social contributions entrepreneurs provide to the society, the intense lifestyle commitment, and the skills necessary for entrepreneurial success. It also provides an overview of the entrepreneurial process. It is a course that deals with successful entrepreneurial business models and the initial challenges these business models encountered.
This course reviews and applies entrepreneurial marketing approaches used by successful entrepreneurs while exploring the relationship between a well-developed marketing plan and successfully raising start-up capital. This course explores how to identify and develop solutions to the most common leadership and personal challenges faced by entrepreneurs when starting new ventures or launching new products.
It promotes a deeper understanding of what is required to be a successful entrepreneur. It highlights the skills and tools necessary to start a new business and explores alternatives to common pitfalls. It deals with the application of prerequisite accounting and finance course material to the challenges and specific needs of entrepreneurial ventures. This course reviews and explores the various distribution strategies available to entrepreneurs to deliver products and services in the 21st century.
The Recipients: Management Students